Our Culture

The core opinion of Zoomlion’s corporation culture is: SINCERE, CEASELESS, LARGE, SUBSTANTIAL, FAR-REACHING & LONG-ENDURING. To Zoomlion, “Honesty” is the base point of career and the criteria for values. Under this core opinion, a complete culture system is formed, consisting of “Ultra honesty”, “Moral character and capability”, “Being fair, equal and open”, “Courtesy, truth, probity and humility”, “Heart of appreciation, humility, beneficence, selflessness and improvement”, “Study, think, hardworking, diligence, austerity and encourage”, “Social prestige, culture contain, organization union, all around control, team improvement, self innovation and brand leadership”, “Loyalty, truth, humility, fortitude, open-mind, self-discipline, encourage and improvement”.

During the process of internationalization, Zoomlion has made constant innovations and enriching for its culture connotations of being “SINCERE, CEASELESS, LARGE, SUBSTANTIAL, FAR-REACHING & LONG-ENDURING”. During integration of overseas resources, Zoomlion, keeping the ideas of “Tolerance, Sharing, Responsibility” in mind, has won extensive approval and welcome from the international community. Chairman Mr. Zhan Chunxin was awarded Leonardo Award by Italian President Giorgio Napolitano, which significantly refreshes the international image of Chinese enterprises during “going out” process.

Industrial Distribution

Zoomlion has manufacturing bases around the world, among which there are 14 large industrial and technological parks in China, including Zoomlion Science and Technology Industrial Park, Zoomlion 1st Lugu Industrial Park, Zoomlion 2nd Lugu Industrial Park, Zoomlion Wangcheng Industrial Park, Zoomlion Quantang Industrial Park, Zoomlion Guanxi Industrial Park, Zoomlion Hanshou Industrial Park, Zoomlion Deshan Industrial Park, Zoomlion Jinshi Industrial Park, Zoomlion Yuanjiang Industrial Park, Zoomlion Weinan Industrial Park, Zoomlion Huayin (Huashan) Industrial Park, Zoomlion Shanghai (Songjiang) Industrial Park, Zoomlion Wuhu Industrial Park and Zoomlion Kaifeng Industrial Park, and also five industrial and technological parks abroad, including CIFA Industrial Park in Italy, M-TEC Industrial Park in Germany, India Industrial Park, Brazil Industrial Park and Belarus Industrial Park. 

Zoomlion has covered more than 100 countries and regions worldwide and has already made market arrangements to follow the Belt and Road initiative. Zoomlion products have been well sold to the markets in the Middle East, South America, Africa, Southeast Asia, Russia as well as many high-end markets in the USA, Europe and Australia. The company has subsidiaries in nearly 20 countries in the East Asia, Southeast Asia and Europe, etc., also industrial and technological parks in Italy, Germany, India, Brazil and Belarus as well as more than 50 resident offices around the world. Centered on UAE and Brazil, logistics network and parts supply system with worldwide coverage are gradually set up.